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The yearly publications and citations trends are introduced in Figure 1. The main paper found in 2017 and the sector grows continually by then. The trend has viewed an exponential growth for the duration of last three several years which suggests the deliberations of scientists in understanding and learning probable programs of blockchain technology in marketing management.

Then, in the 2nd phase, scientific mapping and network analysis was performed for knowing The existing intellectual and social structure of study publication, community visualization and synthesis, for instance co-citations and key phrase co-prevalence Examination, were carried out making use of VOSviewer computer software software. VOSviewer software was commonly used from the researchers in bibliometric Investigation scientific studies to create and analyze networks for publications and key terms determined by the citations [38,39].

Meanwhile, metaverse buzz has advertisers as well as their organizations seizing on the prospect to marketplace to folks since they interact in virtual spaces.

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Using the escalating amount of blockchain units showing up, even only people who help cryptocurrencies, blockchain interoperability is becoming a subject of big great importance. The target is always to assist transferring assets from one blockchain process to another blockchain procedure.

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In a tough fork, the community splits into two individual versions: one that follows The brand new guidelines and one which follows the old regulations.

Characteristic papers are submitted on person invitation or advice through the scientific editors and ought to get

Madison Avenue needs a slice with the metaverse action — but some advertisers are cautious about its not enough guardrails

This result is according to the outcomes of co-citation Investigation where by information safety and privateness has emerged as on the list of Main clusters from the investigation in apps of blockchain in marketing. Moreover, In addition, it implies that safety is the key for preserving clients together with other stakeholder’s believe in in blockchain’s programs in marketing domain.

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